Observatory
Buyers now ask an AI who to hire.
Does it say your name?
Observatory asks the four major AI assistants your buyers’ real questions — every week — and keeps a dated record of who they recommend, what they claim, and which pages they trust. Watch it run, on a real brand, right now.
How it works
This is the whole machine. It’s really running.
Every week, your buyers' real questions go to the four major AI assistants.
A true story
We measured our own brand first.
The AIs ranked us #52.
When Danylo first checked how the AI assistants talk about his own studio, a leading tracker put him at #52 for his own specialty — behind 51 other names. That number is real, and it’s why Observatory exists: you can’t fix a list you can’t see. The chart on the right is the kind of record it keeps — week after week, sealed and dated.
Rank measured by a third-party tool, June 2026. Every number in the chart traces to a saved answer.
Browse the full example record →How often the AIs name the brand, week by week
Replay · sample dataWhat it can do
Built from blocks. Tuned to your brand.
The core is running today. The rest we build for your business on request — this is the honest menu.
Your brand, your rivals, your buyers' questions
Register the brand, the competitor set, and the real questions buyers ask an AI — or describe the business in your own words and let the setup be proposed for you, confirmed line-by-line before anything runs.
The best-known tools in this category all start with a setup step like this — yours is shaped around your own business.
Set this up for my brand →Every week, all four AIs get asked
On schedule, every question goes to ChatGPT, Claude, Gemini, and Perplexity; every answer is saved word-for-word.
This weekly asking loop is the shared backbone of every serious tool in the space — here it runs for you.
Set this up for my brand →Who got named, read out loud
Each answer is read: which brands were recommended, in what order, said how, citing which pages — with the evidence sentence shown next to every reading.
Reading answers for who got named is standard across the category; ours shows you the exact sentence behind every call.
Set this up for my brand →The sealed weekly snapshot
Every run files a dated snapshot that can never be edited or backfilled — the record only grows, and it's yours.
No rented tool gives you this — the record only stays yours because the whole thing is built for you.
Set this up for my brand →The plain-English dashboard
How often the AIs name you (vs. each rival), where you land in the list, whether what they say is true, which pages earn the citations — with every number clickable through to the saved answer behind it.
The leading tools all ship a dashboard like this — this one is stripped of jargon and every number opens to its proof.
Set this up for my brand →The truth check
What the AIs claim about your brand, checked: accurate, wrong, or "we weren't sure — read it yourself."
No off-the-shelf tool checks the claims for you the way this does; it exists because the build is yours.
Set this up for my brand →The weekly fix list, delivered
A plain report to your inbox and to download: where you stand, what changed, and the 3–5 things to fix next, in priority order.
The bigger tools are moving toward a "what to do next" report — here it reads like a consultant's letter to you.
Set this up for my brand →Watch it work
The live run view: each assistant being asked, each answer being read, the cost ticking, the snapshot filing — nothing hidden.
Nobody in this category lets you watch the work happen — that openness is the whole point of building it yours.
Set this up for my brand →The whole-picture map
The living map of everything watched for you — questions, answers, rivals, claims, cited pages — so you see the volume being handled at a glance.
Other tools tell you the scale in words; this one shows you the whole picture at a glance.
Set this up for my brand →You choose the engine
Three postures — budget (near-zero run cost), quality (frontier models), private (your own servers; nobody else sees your data) — switchable per client, priced to the choice.
No rented tool lets you pick the engine like this — it only works when the system is your own.
Set this up for my brand →The proof pack
One click: what a run cost, how every number was computed, and the raw answers behind it, word for word.
Some tools have been caught showing made-up demo numbers; this proves every figure against the real answers instead.
Set this up for my brand →Drop alerts
conceptThe moment your share falls or a rival overtakes you on a question — a heads-up to email/Slack, not a wait for the weekly report.
Fast heads-up alerts are a well-worn feature among the leading tools — yours can be tuned to what matters to you.
Set this up for my brand →More AI surfaces
conceptAdd Copilot, Grok, Meta AI, DeepSeek, Google AI Overviews/Mode — wherever your buyers move next.
The bigger tools keep adding new AI surfaces; yours can follow your buyers wherever they go next.
Set this up for my brand →Every market, every language
conceptThe same questions run per country/language, tracked side by side.
Running the same questions per country and language is common among the top tools — built here for your markets.
Set this up for my brand →Rival-move watch
conceptWhen a tracked competitor starts winning new questions or appears in new categories — flagged with the evidence.
Watching rivals for new moves is a proven feature in this space — here it comes with the evidence attached.
Set this up for my brand →Fix it for you: page-level changes
conceptThe fix list upgraded from "what's wrong" to "here's the edit, on this page of your site" — drawing on the get-cited playbook (IndexNow, llms.txt, crawler-readable rendering).
The leading tools are starting to hand you the actual edits; here every change waits for your approval before anything ships.
Set this up for my brand →Buyer personas as a lens
conceptTrack how the AIs answer per buyer type ("startup founder" vs "corporate IT manager" ask differently).
Answering per buyer type is one of the sharper ideas in the category — rebuilt here around your buyers.
Set this up for my brand →Your data, your systems
conceptThe record flowing into the tools you run: spreadsheet/BI export, a data feed for your analysts, delivery into Slack/Teams.
Exporting the record into your own tools is standard among the bigger platforms — wired to the systems you already run.
Set this up for my brand →Ask your record anything
conceptA chat over your own history ("when did rival X overtake us on pricing questions?") — fluent in your whole back-file, not just this week.
No rented tool lets you ask your whole history questions like this — it only works with a record that's yours.
Set this up for my brand →Fully private build
conceptThe entire system on your infrastructure with open models — your questions, answers, and history never leave your house.
Nobody in this category offers a fully owned build; that structural edge only exists when it's yours.
Set this up for my brand →Question discovery
conceptMine what buyers actually ask (search consoles, support inboxes, sales-call notes you provide) into the question set — instead of guessing.
Mining what buyers really ask is a proven approach in the space — done here from the sources you provide.
Set this up for my brand →AI-crawler readiness check
conceptIs your site even readable to the AI crawlers? A concrete audit (rendering, llms.txt, IndexNow, structure) with fixes — the supply side of getting cited.
A readability audit for the AI crawlers is a known play in this space — here without handing your site to anyone.
Set this up for my brand →Agency console
conceptRun all of it across a client roster: per-client records, per-client reports, one console.
Every serious platform offers an agency view; yours runs your whole client roster from one console.
Set this up for my brand →The record
Start now, and last month is never lost again.
AI answers change constantly and are archived nowhere. Observatory files a sealed, dated snapshot every week. Nobody — not us, not a competitor, not a bigger tool — can rebuild the weeks you didn’t record. The history is yours, and it compounds.
1 weeks of record · 45 answers preserved
Replay · sample dataApr 13
48 answers
Sealed · 1ef71358
keeps growing…
The engine
You choose the trade-off. The price follows.
Budget
the defaultCapable open models. A full weekly check costs cents.
Quality
Frontier models for maximum reading fidelity — metered, capped, shown plainly.
Private
Runs on your own servers. Your questions and history never leave your house.
Every run is metered against a budget with a hard stop — it can never overspend. You never pay inside the app; access and budgets are granted personally.
A one-off visibility benchmark costs a few hundred dollars and describes one moment. Observatory watches every week, keeps the history, and hands you the fix list.
The next step
Two doors. Both start a conversation.
Get it built for your brand.
A conversation with Danylo about your category, your rivals, your buyers' questions — and what a tuned, owned Observatory would look like for you.
Talk to DanyloTry it on your own brand.
Access is by invite with a small test budget funded by us — no card, no checkout, ever. Watch it run on your brand before you decide anything.